ISO 14020s environmental labelling-marketing

efficient and accurate environmental marketing procedures by W. Lee Kuhre

Publisher: Prentice Hall PTR in Upper Saddle River, N.J

Written in English
Cover of: ISO 14020s environmental labelling-marketing | W. Lee Kuhre
Published: Pages: 468 Downloads: 770
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  • Green marketing -- Standards.,
  • Consumer goods -- Labeling -- Environmental aspects.,
  • Commercial products -- Labeling -- Environmental aspects.,
  • Labels -- Law and legislation.,
  • ISO 14000 Series Standards.,
  • Non-tariff trade barriers -- Environmental aspects.

Edition Notes

Includes bibliographical reference (p. 455-460) and index.

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Labelling-Marketing. Consumer Behavior. This section contains three reviews. The first two re. A guide to Environmental Performance Evaluation that meets worldwide ISO standards. It discusses the systematic, globally-accepted way for companies to document their environmental safeguards. ISO certification offers competitive advantage in a global marketplace that is sensitive to environmental concerns.

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Chapter 31 Branding, Packaging, and Labeling lifestyle changes as well as environmental, social, and political concerns. Contemporary Packaging Issues Marketing Essentials Chap Section Aseptic packaging X involves separately sterilizing the package and the food product, andFile Size: KB.

label (lā′bəl) n. An item used to identify something or someone, as a small piece of paper or cloth attached to an article to designate its origin, owner, contents, use, or destination. A descriptive term; an epithet. A distinctive name or trademark identifying a product or manufacturer, especially a recording company.

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marketing ethics were published, Ethics in Marketing, by Smith and Quelch (Irwin), and Ethical Marketing Deci- Consumer. All these factors reflect economic benefits for the producers or processors (de Boer ).

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No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews. First published by PALGRAVE MACMILLAN™ Fifth Avenue, New York, N.Y. and Houndmills, Basingstoke, Hampshire, England RG21 6XS.

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